Uber’s Big Promise

Uber’s big pitch to prospective drivers goes something like this: “Come work with us, be your own boss, set your own hours, be in charge of your professional life, and make as much money as you can.”

It’s a pretty enticing pitch for a lot of people, although there’s certainly some fine print. That “Come work with us” is carefully worded because what Uber means, but what it’s desperately trying not to say, is “Come work for us,” because if you work for Uber you’re not going to be treated like an employee, Uber will deny that you ever were an employee, and if you ever have any problems during your Uber-related non-employment employment the company will pretend you never existed.

And even while it’s pitching people to come work for, er, with it, Uber is already working on how to dump them.

How?

Driverless cars.

Travis Kalanick, Uber’s CEO, recently said

The reason Uber could be expensive is because you’re not just paying for the car – you’re paying for the other dude in the car. When there’s no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle.

Smacked Ass CEO Dude is only interested in tolerating the inconvenience of engaging drivers as long as he absolutely must. When those driverless cars become a reality, he’s going to give his drivers pink slips.

Oh no, that’s right: only employees get pink slips.

So he’ll just tell them to go away and quit bothering him.

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